First impressions
Nineteen samples, and nineteen different interpretations. Some immediately familiar, others unexpected. The first step is simply to smell, without deciding too quickly.
Testing, smelling, testing again
Some samples follow the brief. Others take us somewhere entirely different. Between the two, there are ideas worth keeping, details worth questioning, and a few clear goodbyes.
A little distance
Then, a pause. Because sometimes understanding what we don’t want brings us a little closer to understanding what we do.