The Air Series

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A search for air, space and purity.

What does it mean for a perfume to breathe? Across four episodes, a journey through sensations, references and raw materials – exploring one of the central ideas behind Oxymore: creating space within scent.

Episode 1 : Air begins with a search for space, lightness, and purity. This opening episode explores the desire to capture something intangible, and the impressions that inspire a new olfactory direction.
Episode 2 : What makes a fragrance feel open and weightless? This episode explores the materials behind that sensation, and how certain notes can suggest transparency, movement, and a breath of fresh air.
Episode 3 : Rain on stone, the air just after a storm. Through ozone and petrichor, this episode explores the scents of changing weather and the challenge of translating these fleeting impressions into perfume.
Episode 4 : An unlikely connection to L’Heure Bleue offers another way of thinking about air. This last episode reflects on how memories and olfactory references can guide a fragrance still slowly taking shape.